We need a new system for the AI era

AI has created a new reality

Yet, many overlook the fact that we’re still trying to connect this new technology to yesterday’s infrastructure. We’re using tools never designed for the tasks we now expect AI to handle—securely, flexibly, and with total control.

This creates real daily challenges for public and private enterprises alike.

Imagine a municipality that wants to use AI to streamline case management or citizen services. Their data sits scattered between internal archives, cloud storage, and external vendors. When the municipality tries to connect this data to a generative AI model, four problems quickly arise:

• The AI returns generic answers because it cannot access relevant, contextual information specific to this municipality.
• The security team hits the brakes, as no one truly knows where sensitive information ends up when the AI model resides beyond their direct control.
• Projects stall because internal (and external) systems don’t speak the same language.
• Trust deteriorates—among employees and residents alike—as AI-driven decisions lack transparency and traceability.

Businesses face identical challenges

Consider a Norwegian export-oriented industrial company looking to use AI to glean insights from markets, production data, and customer feedback. What are the obstacles?

• Data fragments across ERP systems, emails, CRM, and production facilities.
• The AI model lacks the proper context because data doesn’t flow freely.
• Fear of data leakage stalls initiatives, as business-critical data could end up in foreign AI services.
• No ownership of the AI process—forcing the company to conform to a specific AI vendor’s rules and structure.

The outcome is predictable: AI becomes a tool you never fully trust

And equally problematic: AI becomes a tool that never realizes its full potential because the infrastructure is lacking. As it stands now, every system in the architecture is eager to deliver AI services. The result is an ever-increasing degree of fragmentation, making it difficult to maintain control.

You quickly lose track of what you’re using, who has access to your data, and how much it actually costs.

Semantic search as the first step

To take the first step towards a more controlled and secure use of AI, semantic search is a natural starting point.

Semantic search enhances the value of your existing data and prepares it for precise, controlled, and traceable use with generative AI. Over time, this creates the foundation for a more holistic approach to AI across your entire organization—whether public or private. Semantic search isn’t just an isolated tool; it’s the starting point for a broader strategy. But to achieve genuine value from your AI investments, your organization will also need new infrastructure:

An AI Communication Hub (ACH).

Having a central module – an AI Communications Hub – that retrieves data from various sources gives you increased control. Over your architecture, control over license usage, and most importantly: control over your data. Semantic search is an integrated part of such a module.

It’s high time to discuss what’s happening around the next AI shift.

ACH is a new category—with humans at the core

With a bit of imagination, it’s hard to see clear limits to where this can take you.

Opportunities expand with AI’s continued evolution—and with an AI Communications Hub (ACH), you’re firmly in the driver’s seat.
Just as CMS (Content Management Systems) were developed to structure and publish content during the early days of the internet, ACH is built to connect your data to AI in the age of artificial intelligence. In other words: AI needs its own infrastructure.

An ACH gives you:

• Full control over data flow: You decide exactly which data AI accesses—and how it’s used, internally and externally.
• Flexibility in AI model selection: Assign tasks to the AI model that fits best—seamlessly switch between ChatGPT, NorLLM, Mistral, or your custom models.
• Flexible storage options: Choose freely whether your data is stored in the cloud, on-premises, or a hybrid solution—and easily move your data whenever needed.
• Centralized AI communication management: Put AI to work exactly where you need it—customer support, knowledge bases, automated research, or business analytics.
• Secure architecture: Keep data safely behind your own firewall, and channel all AI-driven interactions through a single, unified control point.

At TellusR, we believe the AI Communications Hub will become just as fundamental to AI as CMS became to the internet.

Magnus Bakken, Head of Digital at Fritzøe Engros, follows this development closely. He explains that in Fritzøe Engros’s efforts to adopt AI, they’ve encountered exactly these challenges:

• Connecting generative AI safely to business-critical data is difficult without sacrificing flexibility and innovation, he says, adding:
• That’s why I engage with TellusR. This isn’t just about technology—it’s about empowering people with better tools to make safer, more informed decisions based on genuinely valuable insights.
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TellusR: From AI search to complete AI Communications Hub

TellusR started as an AI-driven search platform in 2018. 

As generative AI evolved, we recognized the need for a broader solution. The market no longer simply needs good searches—it needs a central hub enabling businesses to control how AI interacts with data, users, and systems.

Today, TellusR provides a complete AI Communications Hub, empowering organizations to take charge of AI integration—ensuring flexibility, security, and data sovereignty.

This isn’t about disposable AI solutions; it’s about setting a new standard for working with AI.

AI Communications Hub might be a new term, but the need is real. At TellusR, we shape this future alongside partners, investors, and clients. Together with people who understand that AI only creates real value when you control both the data—and the processes behind it.

Are you curious about how an AI Communications Hub could give your organization a competitive advantage? Or do you want to help shape the future direction we’re moving toward?

Then get in touch! Because one thing is certain: This is something we need to build together.

Morten Krogh-Moe
CEO

TellusR AS
www.tellusr.com

Mail: morten@tellusr.com
Phone: + 47 905 31877